November 1, 2019

"How to make rivers interesting”. Google was useless. It was time to think like a copywriter.  And copywriters must D.I.E. Bear with me and you’ll see this is less morbid than it sounds.

What makes people sit up and listen? What makes them pay attention? What Disru...

January 9, 2018

I did something for the first time last week. I took our tree down on the 1st of January. It may have had a wee bit to do with its miserably low needle-count (it seems we neglected to put it in water...), but I’m pretty sure the decision was driven mostly by a desire t...

November 1, 2017

As featured in this month's Trail Running magazine...

Copywriter and mum-of-three by day, Sally is a compulsive runner by night/weekend, and spends most of her spare time pounding the local hills and trails of Deeside, Aberdeenshire. Winner of the 2016 Illuminator Night...

September 20, 2017

Little ones need not be an obstacle to getting (back) into running - here's what I mean:

Go forth and buggy run...

May 17, 2017

                                 Trailer rides. Simples.  

This week I’ve been trying to find out whether there’s local demand for a service combining organised childcare with guided ru...

March 24, 2017

Online sign up requests hit the user experience hard

You know what’s nice? The fact you can buy flowers on the M&S website without having to register as a new customer. Once you’ve selected said blooms, and 'added them to your bag', the next screen is a 'Sign in' page,...

March 1, 2017

This Saturday 4th March marks National Grammar Day. Who knew? An American invention dating back to 2008, the day is fast gaining absolutely no recognition at all this side of The Pond, if my Google search is anything to go by.

Tipped over the edge by one too many rogue...

February 24, 2017

When being 'snowed in' is no excuse: the pros and cons of working from home

February! Where did you go? How is it almost March? Must be that there are fewer days this month. Note ‘fewer’, not ‘less’. Ha! Annoying, much? I’m a real riot at parties.

Here’s a round up of th...

January 13, 2017

How do you write copy for a website about why people should hire you to write copy for their website? It has to be good. Gulp. 

Spoken conversations with friends about my new business venture have been enlightening – a few of them baffled me with mention of le...

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©2016 by Sally Wallis Copywriting.